All you need to know about Popcorn


Basic things about popcorn making you must know

There is no other snack that can boost your sales tremendously as popcorn does. In this guide, you will find the step-by-step details of popcorn making. The kernel types, salts, oils, popcorn machines, and merchandising information will be helpful to you.

An American consumes about 55 kilos of popcorn annually. 1700 Crores Kilos is the annual consumption of popped popcorn in America. This shows there is a huge demand for popcorn sales. There is a profit of at least 80% in small, medium, and large orders.

Types of Kernel

There are two types of kernel known as butterfly kernel and mushroom kernel. They look similar when unpopped, however, they are different in usage and structure. You can decide to go with any of them, depending upon the needs of your operation.

Butterfly Kernels:

∙         Irregular shape with protruding fragile wings

∙         Light, fragile and tender

∙         Fills serving size with less product that maximizes profit

∙         Used in carnivals, stadiums, and cinemas

Mushroom Kernels:

∙         Compact and ball-shaped

∙         Thick and dense

∙         Because of its large size it takes more space

∙         Used in popcorn where coating like cheese, chocolate, and caramel is there

Popcorn terminologies

There are different terminologies that will help you to differentiate in detail about the kernel.

Expansion rate – It is the number of popped popcorn servings prepared from a particular amount of non-popped popcorn. Popcorn is of good quality if the expansion rate is between 40-42; however, nowadays companies are offering expansion up to 49-51 too.

Moisture content – About 13% to 14.5% is ideal moisture content. The low moisture content will not pop the popcorn properly. The kernel in seal container at room temperature ensures constant moisture content.

Kernel size – As the name suggest it is the size and the measurement term, it is the number of kernels per 10 grams. The kernel size is smaller if the number of kernels is greater. More volume if the kernel size is smaller.

Popcorn oils and salts

The oils and salts give the flavor that makes it so tasty. The liquid coconut oil expands the kernel by heating them. It does not leave residue in the kettle and is found in movie theatre popcorn. The butter popcorn salt adds a salty flavor to popcorn which makes popcorn so yummy.

Popcorn kit

You can use popcorn kits for making popcorn too. It is easy to use. It is for a specific kettle size and has proportioned Kernels, oil, and salt. You can use this whether the site is a low volume or even a high volume. It helps you have good control of waste.

There are different types of popcorn machines available in the market.

  • Poppers

This machine has a heated corn deck, crumb tray, and tempered glass used mainly in Retails Stores and Cinemas.

  • Large Poppers

This is a large machine with a pump and taller openings for large audiences. It is perfect for the entertainment industry like Cinemas & Amusement Parks etc.

  • Staging Dispensers

These are Popcorn warmers with forced-air crisping systems and have lower shelves. It is ideal for movie theatres and amusement Parks &stadiums.

Popcorn merchandising

Serving your customers fresh and warm popcorn in interesting packaging is important. You can use popcorn display carts to attract your customers. To have a delightful customer experience, make sure you use decorative bags, buckets, or boxes to serve. This will grab your customer’s attention and they will not hesitate to pay you a visit again.

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Mr. Vikas Suri
Founder and CEO of Kitchenrama